Zara Richards

Choreographer. Movement Director. Creative Director.
London · Hertfordshire · Worldwide
BRIT Awards · Barbie · Tems · Will Smith

BRIT Awards·Barbie·Commonwealth Games·Tems·Will Smith·Coca-Cola·Disney·Wimbledon·Davido·Little Simz·M&S·Dr Pepper·Afro Nation·The Masked Dancer·Dancing on Ice·Macy Gray·Tinie Tempah·Footlocker·Charly Black·Britain's Got Talent·Adekunle Gold·Sky Sports·BANG!·

Zara got the call. Twenty-four hours to prepare four young dancers for Will Smith at King's Cross. It went viral: four million views. Not a one-off. More than once a client has rung her twenty-four hours before a shoot, and the job still happened.

Will Smith at King's Cross with the Warriorz dancers, the routine learned in twenty-four hours
VIEW
Stage & live · 2025
Tems
Afro Nation
VIEW
Film · 2023
Barbie
Warner Bros
VIEW
Creative direction · 2026
Hot Wuk
The Little Simz BRIT Awards 2022 team
VIEW
Stage & live · 2020
BRIT Awards
Dance Captain
PLAY
Creative direction · Immersive experience · 2025
Tranquil Turtle
Concept film & Caribbean Christmas

A concept film shot in one Stevenage venue, then, in the same room, a live Caribbean Christmas: acting, dance and a meal, staged by her. Click to watch the film with sound.

What she does

Four things a producer can book, each proven by a job already delivered.

Choreography

For camera, stage and arena. Commercials, music videos, festival sets, awards shows.

Movement direction

Making artists, presenters and casts look natural in two takes. A director's brief turned into movement that survives the edit.

Creative direction

Concept, cast, location and choreography delivered as one job, by one person.

Movement coaching and creative consultancy

One-to-one and small-group coaching for artists, presenters and actors who need to move well on camera, plus creative consultancy on a brief that is not yet a routine.

Dancers, cast and supplied

A trained company on call. Seven dancers in twenty-four hours is on record. Flash mobs and branded performance experiences too, cast from her own company.

The services, in detail

ZR Creative

ZR Creative

ZR Creative is the name over the work she directs: movement direction and choreography for brands, TV commercials, artists, live stage shows and online content. Flash mobs and branded performance experiences, cast from her own company.

Available for music videos and live stage shows.

What ZR Creative does@z.r_creative

“Zara and her dancers had totally got the vibe I was going for”
Kelvin Jones, Artist, Sony
Judge and host

Founder of XDC. Judge across the UK and Europe.

XDC is her own competition and it sells out. She judges for 101 Events, SdI, Hip Hop Unite and Unified, and hosted the Rep Your Country Party at Pioneer Plays Malta.

Judge and host

About

Little Zara from Stevenage.

Trained in New York and Los Angeles. Founded Warriorz in 2013. Danced in Barbie in 2023, toured with Tems, then got the call to choreograph for her.

The story

Coca-ColaDr PepperWimbledonAfro NationSonyBritain's Got TalentThe SunMinistry of Sound

Bring the brief.

Choreography, movement direction and creative storytelling for music videos, live shows, commercials, theatre, fashion, television and brand campaigns. UK and international.

Booked again by Tems' team after the 2023 tour · Seven dancers cast in twenty-four hours for a shoot that lost its choreographer